Search Engine Optimization: Why you must do it
By now, many online marketers and entrepreneur know that SEO is a crucial factor for driving website traffic. If your site and material aren't properly optimized, both for desktop and mobile users, you'll have an incredibly hard time drawing in traffic from organic search your site.
Nevertheless, there are lots of advantages of SEO aside from increased traffic. Here are just a few of those advantages:
1. Appropriate SEO not only suggests better rankings, it indicates a much better user experience
There's no question that user experience is now a considerable ranking factor. The search engines wish to see a mobile-friendly design, great user signals (high time on website, low bounce rates, etc.) and great combination of pertinent images and videos. These aspects are very important for providing a great experience for your visitors also; in other words, by optimizing your site for SEO, you're automatically also enhancing your user experience. And an excellent user experience implies higher conversion rates, more trust, and increased brand name commitment.
2. Organic search may represent as much of 64% of all website traffic
A study by Conductor of over 310 million visitors to 30 different websites showed that organic search represented 64% of all referral traffic. While other research study seems to show that social media has now surpassed search somewhat in terms of referrals, there's no question that search remains a crucial source of traffic for many services.
3. SEO leads tend to have higher close rates than outgoing leads
According to this short article at Search Engine Journal, SEO leads lead to a typical close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't verify the initial source of this fact, it wouldn't surprise me if this held true; it makes good sense that searchers who are trying to find particular services or products are most likely to make a purchase from organisations who they seek out through search, instead of those who attempt to attract them using outgoing marketing strategies (i.e. cold leads).
4. Incoming marketing techniques (including SEO) lead to more leads than outbound, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit business all report inbound practices as being their main source of leads. This same report discovered that among marketing specialists, SEO had ended up being the # 1 source of leads over the previous 6 month period. One concern to ask yourself is: if you're not producing leads through search, who is recording these valuable leads?
5. Ranking in regional search straight results in increased visits and sales
If you run a regional business, optimizing your website for local search is definitely critical. More and more consumers are utilizing local search inquiries to identify local organisations and to find areas, hours and directions.
According to Google, 50% of customers who performed a regional search on a mobile phone visited a shop on that same day. These searches also caused higher sales: 18% of local mobile searches led to a sale within one day.
6. Online marketers rank SEO as one of their most efficient digital marketing strategies
To see how efficient something is, often it's best to go directly to the source. According to the 2015 State of Marketing report, of the online marketers who are utilizing SEO and SEM as part of their marketing method, 66% discover it "really efficient or reliable". Only 7% specified that their SEO efforts were "not really effective or not at all effective". These look like sensible chances to me!
7. SEO leads to increased reliability for your brand name
Ranking extremely in the search results signals to searchers that you're a key player in your industry. On the other hand, ranking on the 2nd or 3rd page might cause undesirable presumptions: that you're a brand-new organisation, that you're not too known or that you don't have the spending plan (and thus sales) to afford to enhance your rankings.
8. SEO can be a less hands-on strategy than other inbound strategies
Social media and e-mail marketing are both extremely efficient channels for producing leads, but both need some degree of continuous effort. To remain top of mind for your consumers go here and potential customers, you have to be continually pushing out brand-new material to your list and social media followers. However, as soon as a page is SEO-optimized, you can frequently kick back, relax, and let it climb up the rankings on its own merit. This, of course, mostly depends upon particular aspects such as the competitiveness of the keyword( s) you're targeting, and the quality of the material on the page, among others. But in general, when you lay the foundation of appropriate SEO-optimization for any offered page, the majority of the effort is already done.
9. Being on the 2nd or 3rd page of the search engine result methods practically no search exposure
Some entrepreneur give up any formal SEO efforts because they believe that remaining in the search results page (throughout the outcomes) is "sufficient". Nevertheless, research by Moz reveals that 71.33% of clicks occur on page among the search engine result. Properly optimizing your website and content are crucial to attaining top rankings; and for that reason any degree of search visibility.
10. The large majority of consumers research study products online prior to going to a store
Research from GE Capital Retail Bank shows that 81% of consumers research and compare products online before making a regional purchase. Other research puts this number as high as 94% for B2B buyers. Attaining first page rankings for your organisation and items is important if you want customers who are actively locating your products to be able to discover you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
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razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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